The SEO Adventure

IWM: International Web Media LLC. Providing cutting edge web development, marketing, and IT support.

Our company's blog on Search Engine Optimization, industry news and more delivered (almost) daily. We post articles on current trends and events in the real estate, travel and vacation rentals industries as well as the latest trends in SEO. We post new articles when our company grows or when we announce new clients, services or features. Check back often to see the latest from your leading web development company, International Web Media, LLC.

What everyone launching a web site should know about online marketing Saturday, April 26, 2008

You have taken the steps to move your company forward and have a website designed for your business. Being a new website owner is a bit scary when you consider that most new web sites receive very minimal traffic since search engines prefer to ...

Posted by Bruce Kirkpatrick in Search Engine Optimization | Comments (0)

Higher PageRank is Still Important Saturday, April 26, 2008

Page rank often refers to Google PageRank, but may sometimes refer to the ranking position for various keywords on the search engines. The word Page Rank is a trademark of Google and has been patented by Stanford University. Google's PageRank algori...

Posted by Bruce Kirkpatrick in Google Rankings | Comments (0)

Social Marketing is the hottest trend in Online Marketing Saturday, April 26, 2008

If you spend time researching Social Marketing, you'll find it is one of the most explosive growth areas on the Internet. Many companies haven't realized there are vast new opportunities to cash in on this segment on the market right now.

Posted by Bruce Kirkpatrick in Social Media Marketing | Comments (0)

Social Bookmarking - Store, Share and Search Favorites Online Saturday, April 26, 2008

Social bookmarking describes web sites which have created a community around sharing other people's favorite URLs on the Internet. This is a relatively new term for what was original referred as sharing bookmarks online as early as 1996. In response...

Posted by Macye Kirkpatrick in Social Media Marketing | Comments (0)

Targeted Traffic Can Be Achieved With Anchor Text Friday, April 25, 2008

Anchor text is the text that is visible to the user that links to another URL. For example, link building services, is a hyperlink with the anchor text "link building services" hyperlinked to this URL: http://www.iwmonline.com/link-building-service...

Posted by Bruce Kirkpatrick in Link Building | Comments (0)

Professional Web Site Design – Customized To Your Personal Taste Thursday, April 17, 2008

Too often, a website designer has a request for a website but the client cannot explain what they want. Conveying the type of website design you want can be difficult. Your personal style and likes verses what is perceived as a professional looking ...

Posted by Macye Kirkpatrick in Website Design | Comments (0)

Momma Always Said Spiders Are Our Friends Thursday, April 17, 2008

We often hear the words spider crawl when we talk about search engines visiting our websites. Spiders periodically crawl your website at frequent intervals to index your website pages. They look at titles, Meta tags, and the keywords in them, and the...

Posted by Macye Kirkpatrick in Search Engine Optimization | Comments (0)

Keyword Research Shows That Competitive Keywords Are Profitable Keywords Tuesday, April 15, 2008

While competitive keywords may give stable traffic, it can take a year or more to rank well due to competition. It is an always-changing strategy to maintain position. Finding the right competitive phrase is a challenge. To achieve the top 10 in...

Posted by in Search Engine Optimization | Comments (0)

Top 5 Web site Design Mistakes That Affect Search Engine Ranking Monday, April 14, 2008

Lack of Content: Search engines like new content, and adding new content often is good. Using keywords in that content in the right balance, and with a natural flow, makes it both user and search engine friendly. Images for...

Posted by Macye Kirkpatrick in Usability & Content | Comments (0)

Has Your Business Dropped? Now is the time to focus on affordable online marketing Friday, April 11, 2008

In today's business world, everyone even small businesses need a website. It is easy to see the value of having a website. Some business owners may think that they only need an informational site about there business. One that offers directions and l...

Posted by Bruce Kirkpatrick in Website Design | Comments (0)