http://www.iwmonline.com This feed contains recent stories from http://www.iwmonline.com. en-us 2008 Sat, 17 May 2008 04:47:58 EST http://www.iwmonline.com/Usability---a-balancing-act-to-increase-user-satisfaction---conversions-5-67.html A usability professional observes what users do once they get to a web page.nbsp Their job is to make sure once on the website the customer is able ... Mon, 12 May 2008 09:20:00 EST Macye Kirkpatrick http://www.iwmonline.com/Usability---a-balancing-act-to-increase-user-satisfaction---conversions-5-67.html#comments http://www.iwmonline.com/What-everyone-launching-a-web-site-should-know-about-online-marketing-5-66.html You have taken the steps to move your company forward and have a website designed for your business.nbsp Being a new website owner is a bit scary wh... Sat, 26 Apr 2008 15:08:00 EST Bruce Kirkpatrick http://www.iwmonline.com/What-everyone-launching-a-web-site-should-know-about-online-marketing-5-66.html#comments http://www.iwmonline.com/Higher-PageRank-is-Still-Important-5-65.html Page rank often refers to Google PageRank but may sometimes refer to the ranking position for various keywords on the search engines. The word Page Rank is a trademark of Google and has been patented by Stanford University. Googles PageRank algorithm is well documented but this doesnt really help humans tamper with results since they have built in many safeguards to prevent abuse and ensure quality relevant search results. Sat, 26 Apr 2008 14:25:00 EST Bruce Kirkpatrick http://www.iwmonline.com/Higher-PageRank-is-Still-Important-5-65.html#comments http://www.iwmonline.com/Social-Marketing-is-the-hottest-trend-in-Online-Marketing-5-64.html If you spend time researching Social Marketing youll find it is one of the most explosive growth areas on the Internet. Many companies havent realized there are vast new opportunities to cash in on this segment on the market right now. Sat, 26 Apr 2008 10:45:00 EST Bruce Kirkpatrick http://www.iwmonline.com/Social-Marketing-is-the-hottest-trend-in-Online-Marketing-5-64.html#comments http://www.iwmonline.com/Social-Bookmarking---Store--Share-and-Search-Favorites-Online-5-63.html Social bookmarking describes web sites which have created a community around sharing other peoples favorite URLs on the Internet. This is a relatively new term for what was original referred as sharing bookmarks online as early as 1996. In response to the evolution of the Internet and the buzz of Web 2.0 Social Bookmarking arrived in 2004 revived with new life. The great thing is that anyone list their favorites online and then share those favorites with others which can be a great SEO tool depending on where and how your links appear. Sat, 26 Apr 2008 07:37:00 EST Macye Kirkpatrick http://www.iwmonline.com/Social-Bookmarking---Store--Share-and-Search-Favorites-Online-5-63.html#comments http://www.iwmonline.com/Targeted-Traffic-Can-Be-Achieved-With-Anchor-Text-5-62.html Anchor text is the text that is visible to the user that links to another URL. For example link building services is a hyperlink with the anchor text link building services hyperlinked to this URL http//www.iwmonline.com/link-building-services.html. In HTML code this link is written like thislink building services Fri, 25 Apr 2008 13:04:00 EST Bruce Kirkpatrick http://www.iwmonline.com/Targeted-Traffic-Can-Be-Achieved-With-Anchor-Text-5-62.html#comments http://www.iwmonline.com/Professional-Web-Site-Design---Customized-To-Your-Personal-Taste-5-61.html Too often a website designer has a request for a website but the client cannot explain what they want. Conveying the type of website design you want can be difficult. Your personal style and likes verses what is perceived as a professional looking business site may be two different things. Being able to discuss choices is the best start. A website designer can guide you through the process and advise you as to how people see the different choices in style and design. Thu, 17 Apr 2008 12:18:00 EST Macye Kirkpatrick http://www.iwmonline.com/Professional-Web-Site-Design---Customized-To-Your-Personal-Taste-5-61.html#comments http://www.iwmonline.com/Momma-Always-Said-Spiders-Are-Our-Friends-5-60.html We often hear the words spider crawl when we talk about search engines visiting our websites. Spiders periodically crawl your website at frequent intervals to index your website pages. They look at titles Meta tags and the keywords in them and then follow your keywords throughout your website page. If you have no title or Meta tags your site will not get index and the spiders will leave your website. Thu, 17 Apr 2008 12:08:00 EST Macye Kirkpatrick http://www.iwmonline.com/Momma-Always-Said-Spiders-Are-Our-Friends-5-60.html#comments http://www.iwmonline.com/Keyword-Research-Shows-That-Competitive-Keywords-Are-Profitable-Keywords-5-58.html While competitive keywords may give stable traffic it can take a year or more to rank well due to competition.nbspIt is an always-changing strategy... Tue, 15 Apr 2008 09:26:43 EST http://www.iwmonline.com/Keyword-Research-Shows-That-Competitive-Keywords-Are-Profitable-Keywords-5-58.html#comments http://www.iwmonline.com/Top-5-Web-site-Design-Mistakes-That-Affect-Search-Engine-Ranking-5-57.html Lack of ContentnbspnbspSearch engines like new content and adding new content often is good.nbspUsing keywords in that content in the ri... Mon, 14 Apr 2008 06:41:00 EST Macye Kirkpatrick http://www.iwmonline.com/Top-5-Web-site-Design-Mistakes-That-Affect-Search-Engine-Ranking-5-57.html#comments http://www.iwmonline.com/Has-Your-Business-Dropped--Now-is-the-time-to-focus-on-affordable-online-marketing-5-56.html In todays business world everyone even small businesses need a website. It is easy to see the value of having a website. Some business owners may think that they only need an informational site about there business. One that offers directions and lists their services. Others entrepreneurs realize that a dynamic website can offer so much more. The internet opens up the possibilities of marketing to other far away communities that may want your product or services. It is like having another store or business location and this one may be your most profitable. With a merchant account and an e commerce business website you will be able to sell your products or services over the internet easily and efficiently. Fri, 11 Apr 2008 09:15:00 EST Bruce Kirkpatrick http://www.iwmonline.com/Has-Your-Business-Dropped--Now-is-the-time-to-focus-on-affordable-online-marketing-5-56.html#comments http://www.iwmonline.com/Optimize-Your-Internal-Links-for-Effective-SEO-5-55.html When looking at internal links look at it like the navigation of your website. When designing your website or considering upgrading it contact a custom web site designer and discuss internal links. Internal links direct users and search engines on your website from one page to another. This can make finding information on your website easier. You should not use too many internal links on a page no more than 6-8. If you are adding a new page to your website you may want to use internal links to that new page from one of your top ranked page. Thu, 10 Apr 2008 07:16:00 EST Bruce Kirkpatrick http://www.iwmonline.com/Optimize-Your-Internal-Links-for-Effective-SEO-5-55.html#comments http://www.iwmonline.com/Utilize-Google-Analytics---Key-Word-Tool-to-Optimize-Your-Website-5-54.html Google Analytics shows statistics about your website.nbspWith it you can learn who is accessing your website for how long and what keywords they ... Wed, 09 Apr 2008 16:30:00 EST http://www.iwmonline.com/Utilize-Google-Analytics---Key-Word-Tool-to-Optimize-Your-Website-5-54.html#comments http://www.iwmonline.com/On-and-Off-Page-SEO-Techniques-5-53.html On Page optimization will provide search engines with the best view of your website for keywords content and meta data.nbspHaving a good architectu... Wed, 09 Apr 2008 15:55:00 EST Macye Kirkpatrick http://www.iwmonline.com/On-and-Off-Page-SEO-Techniques-5-53.html#comments http://www.iwmonline.com/White-Hat-SEO---Approved-Methods-to-Increase-Rankings-5-52.html In our previous blog post I discussed black hat methods for search engine optimization SEO. Today I would like to discuss White Hat SEO.nbspnbsp... Wed, 09 Apr 2008 10:50:00 EST Macye Kirkpatrick http://www.iwmonline.com/White-Hat-SEO---Approved-Methods-to-Increase-Rankings-5-52.html#comments http://www.iwmonline.com/Black-Hat-SEO-Will-Get-You-Banned-From-Search-Engines-5-51.html To get good rankings fast some web designers are using black hat or spamdexing techniques.nbspThey are manipulating HTML pages to increase their po... Wed, 09 Apr 2008 07:02:00 EST Macye Kirkpatrick http://www.iwmonline.com/Black-Hat-SEO-Will-Get-You-Banned-From-Search-Engines-5-51.html#comments http://www.iwmonline.com/The-Truth-About-SEO---Best-Practices-5-50.html Hyphen in domain - While having hyphens will flag your website for a manual inspection if your content pass inspection you will be fine.nbspnbsp... Wed, 09 Apr 2008 06:47:30 EST http://www.iwmonline.com/The-Truth-About-SEO---Best-Practices-5-50.html#comments http://www.iwmonline.com/Submitting-Articles---The-Key-To-Gaining-Popularity-Online-5-49.html With so many strategies on increasing your website popularity including blogs and forums you should also consider doing articles.Some benefits of... Tue, 08 Apr 2008 10:57:00 EST http://www.iwmonline.com/Submitting-Articles---The-Key-To-Gaining-Popularity-Online-5-49.html#comments http://www.iwmonline.com/Effective-Website-Development-For-Increasing-SERP-Ranking-5-48.html There is a lot that goes into an effective website that will rank well in search engine results pages SERPS.nbspBasically there are three things t... Tue, 08 Apr 2008 10:38:58 EST http://www.iwmonline.com/Effective-Website-Development-For-Increasing-SERP-Ranking-5-48.html#comments http://www.iwmonline.com/SEO-Vocabulary-Update---Key-Terms-To-Know-5-47.html Here is a quick review of some vocabulary related to search engine optimization.SEOSearch engine optimization SEO is the process when you make a... Tue, 08 Apr 2008 10:25:00 EST http://www.iwmonline.com/SEO-Vocabulary-Update---Key-Terms-To-Know-5-47.html#comments http://www.iwmonline.com/SEO-and-Links---A-Vote-For-Your-Website-5-46.html When you think of search engine optimization SEO the next thing you think of are links. Links have as much weight as a keyword has in the SEO of yo... Tue, 08 Apr 2008 10:08:00 EST Macye Kirkpatrick http://www.iwmonline.com/SEO-and-Links---A-Vote-For-Your-Website-5-46.html#comments http://www.iwmonline.com/Viral-Marketing---Implementing-Creativity-5-45.html Viral marketing is a marketing event where people are encouraged to pass along a marketing message voluntarily.nbspThe first step to having a su... Wed, 26 Mar 2008 15:24:00 EST Macye Kirkpatrick http://www.iwmonline.com/Viral-Marketing---Implementing-Creativity-5-45.html#comments http://www.iwmonline.com/How-Does-Anchor-Text-Affect-SEO-Efforts-5-44.html Anchor text is important for Search Engine Optimizing SEO.nbspAnchor text refers to text used to hyper link leading to a different page on the web... Wed, 26 Mar 2008 06:50:00 EST http://www.iwmonline.com/How-Does-Anchor-Text-Affect-SEO-Efforts-5-44.html#comments http://www.iwmonline.com/Link-Building-Opportunities-5-43.html Social News SitesnbspThese sites can produce hundreds or thousands of links. Consider when examining this strategy producing content that app... Mon, 24 Mar 2008 17:43:00 EST http://www.iwmonline.com/Link-Building-Opportunities-5-43.html#comments http://www.iwmonline.com/SEO-Forum-Signature-Links-5-42.html Forum signature linking is a technique used to build back links to a website. This is the process of using forum communities that allow outbound hyper... Mon, 24 Mar 2008 15:55:00 EST http://www.iwmonline.com/SEO-Forum-Signature-Links-5-42.html#comments