Custom web site design / The SEO Adventure / Link Building /

How Does Anchor Text Affect SEO Efforts

Posted by at 6:50 AM on Wednesday, March 26, 2008

Anchor text is important for Search Engine Optimizing (SEO). Anchor text refers to text used to hyper link leading to a different page on the web when clicked. This anchor text is useful for search engines to follow and users. It can be used to find more information of relevance. Anchor text is also known as link text in SEO. It is underlined and blue in color.

Using keywords will give importance to the link. For example instead of using key words “more info” use “ green alternatives” if you were working with a Eco Friendly Web Site. This also helps search engines know the theme of your site and will help your site page rank higher for those keywords or phrases. This is true for both internal links from your website to web pages and from external links to the web pages from different websites/web pages.

Effecting anchor text from incoming links can be challenging because you never have direct control over what other websites say about you. Changing internal links however, can easily be done. Webmasters sometimes communicate with other linking sites and ask them to link with appropriate anchor texts.

Internal Linking helps the website pages to be interlinked together, which provide ease of navigating for the user, and helps search engines properly index the website. Internal links found in the content body build internal link structure of a website. Long tail keywords used as anchor text to deep pages helps improve rankings for Search Engine Result Pages (SERP). Proper internal linking helps search engine spiders index deep pages. This helps draw traffic into website inner pages more effectively.

Proper website navigation and footers also improve internal linking of a website. A consistent website design is like having a homepage from every page of the site. Proper anchor text should also be used with linking inner pages of a site together because this also affects SEO of a website and SERP ranking.

A Custom Web Site Design and good anchor text will increase your internet presence.

Email a friend, post this to your blog or share with social bookmarking sites:

Bookmark & Share

User Comments

Be the first to comment on this news release below!

First Name	* Required
Last Name
Comments

Add Comment Form
Your Name: *
Your Email: *
Subject:
Comments: *	characters left

Most Popular Articles

How to quickly become the top ranking realtor on Google (129753 page views)
SEO Forum Signature Links (100432 page views)
On and Off Page SEO Techniques (47316 page views)
Syndicate your listings to quickly improve your real estate business (24294 page views)
Losing Earnest Money (17087 page views)
What Cost Are Involved In Buying A House (16575 page views)
Usability, a balancing act to increase user satisfaction & conversions (16143 page views)
Higher PageRank is Still Important (10196 page views)
Utilize Google Analytics & Key Word Tool to Optimize Your Website (7203 page views)
What Are Condo Fees? (4415 page views)

Previous Article:	Link Building Opportunities
Next Article:	Viral Marketing - Implementing Creativity

Contact Us Today

Improve your online marketing, contact us!

Bruce Kirkpatrick: (386) 492-2244
We're in the Daytona Beach, Florida area, but we work with people across the globe.

Take advantage of our free web site & competitor analysis report: Click Here

Looking for pricing? Click here

Our Billing Address:
International Web Media, LLC
PO Box 290186
Port Orange FL, 32129

Read below about our pricing

For real estate, vacation rentals and travel,
our solutions are the most affordable.

Our service typically includes:

Search Engine Optimization
Professional custom web site design
Nearly full ownership rights to what we build you.
Industry specific applications such as MLS search or reservation systems
Content Management so you can edit the site yourself.
Built-in lead capture and Customer Relationship Management (CRM) application.

We usually encourage clients to start simple and build up to more ambitious designs as they start receiving more search engine traffic. If you have a great presence already, then we should focus on pushing your user experience as the core priority.

In order to give you an accurate price, please fill out the custom quote form or contact us to discuss your project.

Click Here for a custom quote